WC Studio allows you to redirect traffic from one URL to another — useful for SEO, fixing broken links, migrating content, or handling structural changes in your store.
Use the Redirection Rule Creator to add a new redirect.
| Field | Description |
|---|---|
| Source URL | The old or incoming URL you want to redirect from. Example: example.com/old-path |
| Destination URL | The new target URL visitors should be redirected to. Example: https://example.com/new-path |
| Redirect Type | Choose the type of redirect: 🔁 301 Permanent Redirect (recommended) |
| Options | Optional flags: - Preserve query parameters - Wildcard matching |
- Enter the Source URL (without domain prefix if internal).
- Enter the full Destination URL (starting with
https://). - Choose the Redirect Type (typically
301 Permanent Redirect). - (Optional) Enable:
- Preserve Query Parameters – Pass query strings through the redirect
- Wildcard Matching – Match all paths that follow the source URL pattern
- Click Create Rule to activate it.
After creating, all redirects will appear in a table view with:
| Column | Description |
|---|---|
| Sl | Serial number of the rule |
| Source URL | The URL being redirected from |
| Destination URL | The new destination visitors are sent to |
| Type | Redirect type (301, 302, etc.) |
| Options | Indicates if query parameters or wildcards are enabled |
| Action | Edit, Delete, or Temporarily Disable a rule |
- 🔁 Redirect discontinued product pages to alternatives
- 🔗 Preserve SEO from old URLs during site migrations
- 🧼 Clean up broken links or outdated blog posts
- ✅ Use 301 Redirects for permanent changes to maintain SEO value.
- ✅ Always test redirects after creation to ensure accuracy.
- ✅ Avoid redirect loops (e.g.,
/a → /b → /a).